Go Gaga over Gigi

Review —The Maybelline X Gigi Hadid Limited Edition black eye liner and fiber mascara

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Say Hello! to Gigi Hadid’s Coast to Coast Makeup Collection in collaboration with Maybelline New York. A limited edited collection featuring eye liners, brow products, matt lipsticks, mascaras, lip liners and travel palettes, Gigi Hadid has transformed this plain Jane drugstore brand with her chic, stylish touch. Divided into three categories, namely the West Coast Glow Makeup, the East Coast Glam Makeup, and the Jetsetter Travel Makeup, there is something exciting for every girl. Mostly raving of nudes and a girl-about-town sort of colour palette, this line of Gigi’s is a go-to for the average makeup wearer.


This collection is limited edition, meaning that it will retail only till stocks last.

The colour selection among the lipsticks didn’t blow my mind (nudes and reds, not exactly unique), neither did the gel-to-powder slanted brow pencils. Instead, I decided to try the gimmicky sounding fiber mascara and the one thing I don’t leave my home without — a matt black kohl eye pencil.


Gigi Hadid Fiber Mascara

Wondering what this is? This mascara is a dual-ended, black mascara with one wand for applying the mascara and another for coating your lashes with ‘fibers’ that will give you dramatic volume and length in three simple steps. Allow me to elaborate!

First, you sweep your inner lashes with the mascara in an upward and outward motion from the root-to-tip of the lashes (basic knowledge eh?). Wait. The plot thickens. Next, you swipe on the ‘fibers’ to build length and volume. Finally, you reapply the black mascara for a second coat.



My first thought with this product was that this might be a marketing gimmick — and, to some extent I was right. However, the so-called ‘fibers’ do add volume to the lashes and the black mascara itself adds great length, glides on effortlessly and stays on for hours. The spoolie brush is of excellent quality and makes application flawless. However, you will need a waterproof makeup remover to get it all off. All in all, it’s a good mascara. Two coats of it (with or without the dreamy ‘fibers’) should get you the Minnie Mouse flutter effect. And, that’s good enough for me.


The packaging is a gorgeous blush pink with ‘Gigi Hadid’ scribbled on top, in rainbow sparkly letters. Oh yeah. I would have bought it even if the ‘fibers’ were nonexistent.


One question though. What happens when we exhaust the ‘fibers’?! Hmm.

Will I repurchase? Maybe. Do I use the ‘fibers’? Uh, no.

Gigi Hadid Black Eyeliner Pencil

I am devoted to my Maybelline Colossal Kajal in black. I never use any other kohl. I do own others that are really good (L.A. Girl. glide gel liner, M.A.C kohl pencil, NYX slide on gel liner, among others), but nothing stays as unworn on me as this one. They are either too soft, too smudgy, too dry, not matt enough, not black enough, or lack decent wear-time.



Now, WAIT FOR IT. This blush pink half-footer is LEGEN-DARY (who else loves Barney Stinson?). It is creamy (but not too much), blackest black, matt-est matt, and ultra long-wearing. Again, you need a legendary makeup remover to get it all off. Arabian princess eyes in just a few bucks. Cheaper doesn’t always mean better, but this time I’m not complaining.


Again, eleven on ten for packaging. Your usual auto twist-up gel liner, made for falling in love. Get ten of these, because ladies, you ain’t getting any one month later!


The one other thing that I want to try from this limited edition range, is the Jetsetter Travel Makeup Palette. It contains 2 lip balms, 2 concealers, 4 eye shadows, 1 blush, 1 matt bronzer, 1 highlighter, 1 mini Volume Express Colossal Mascara and 1 mirror. Sounds like a dream to me, but the reviews seem to be yo-yo-ing with respect to the quality of this palette. Also, priced higher than a Morphe 35 shadow palette (that I know will deliver), I’m not sure if this palette is worth it? Tell me in the comments!

Until next week, XOXO

Disclaimer: All products mentioned are bought by me with my own money. My reviews are neither sponsored nor biased. I review only those products that I deem fit to recommend to others, staying mindful not to exaggerate or undermine their quality, value and usefulness. This post does not contain any affiliate links.


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